A Ghost theme studio
Built for the moment a reader becomes a paying member.
Gazette makes Ghost themes that treat the paywall as the whole point, not a checkbox. Fold, our first release, is live now.
Wire report
Writers are doing the math on Substack.
10%
Platform cut, on top of card fees — the "Substack Tax"
~$9,600
Estimated annual savings moving a $10k/mo newsletter to Ghost
0
In-app subscriptions and followers you can take with you if you don't leave first
Sources: reporting on the 2026 Substack fee exodus, Ghost's own Substack-migration numbers. Full citations on request.
Our first theme
Fold
Every newspaper has a fold — the crease where the free headline ends and you'd have to buy the paper to read the rest. Fold takes that literally: an ink-on-paper reading experience that turns solid red at exactly one moment — the line between free and paid.
- 01 Paywall staged as the primary design surface, not a bolted-on gate
- 02 Dispatch-index feed — ruled rows, not a grid of icon cards
- 03 One accent color, used exactly once, so it still means something
Fold is live. More Gazette themes are coming.
This page is still being written — copy and pricing are landing over the next few days.
Try the demo